Advisory Services
Last updated March 2026

Your firm has people.
What it needs is clarity.

Most AEC firms aren't short on technology. They're short on the expertise to evaluate it, implement it, and actually get data value out of it. We help firms cut through the noise — from tool selection to AI strategy to custom-built dashboards — with the perspective of a team that's spent years at the intersection of architecture, UX research, and data engineering.

Founded & led by
Nate Steinrueck
M.Arch | 10+ years at the intersection of architecture, data engineering, and AI. Former AEC technology company experience. University-level instructor in Architecture and AI. 18+ UX research studies. Built and shipped AI tools across AEC, healthcare, and regulatory industries.
249+
AEC tools catalogued
7
Live data dashboards
23
Applications built
The problem

You have data. You have internal people. You don't have a data strategy.

AEC firms are sitting on enormous amounts of project data, bid histories, utilization rates, and market intelligence — and most of it never gets used. Your IT staff can maintain systems. Your project managers can pull reports. But translating that raw data into strategic decisions, or figuring out which of the 241+ AI tools on the market are actually worth your time? That requires a different kind of expertise.

The gap isn't technical. It's the bridge between what your data contains and what your leadership actually needs to decide. We sit in that gap — part researcher, part architect, part data strategist.

AI adoption in AEC reached 74% in 2025 — but lack of skilled personnel remains the #1 cited barrier. The firms winning right now aren't the ones buying the most tools. They're the ones deploying the right ones with a clear rationale.

Who we help

Common questions from firms reaching out

How do I choose the right AI tools for my AEC firm?

Start with an Technology Assessment. We evaluate your current workflows, identify gaps and redundancies, and recommend 3-5 specific tools from our catalog of 249+ AEC tools, ranked by impact vs. effort. The audit costs $750 and includes a written report, implementation matrix, and follow-up support. Most firms find this is enough to make a confident decision without spending months on internal research.

Can a small architecture firm afford AI consulting?

Yes. Our Technology Assessment starts at $750 flat, and the fee credits 100% toward any deeper engagement. We designed our services specifically for firms that need expert guidance without enterprise consulting budgets. A 5-person studio and a 500-person firm both get the same quality of analysis.

What does a Fractional Data & AI Lead do for an AEC firm?

Think of it as having a Chief Data Officer without the full-time hire. For $3,500/month, you get monthly strategy sessions, ongoing tool vetting as new AEC products launch, help translating your firm's data into dashboards and reports, and input on RFP decisions and vendor evaluations. You get direct access via email, Loom, or Slack -- no account manager layer.

Does AEC Hub work with AEC technology companies, not just firms?

Yes. Our GTM Intelligence service (from $1,500) is built specifically for AEC tech startups, established vendors, and investors. We map the full distribution landscape: conferences, communities, influencers, trade associations, directories, and AEC-focused VCs. We also help with ICP positioning and go-to-market strategy for the AEC buyer.

What kind of data dashboards can AEC Hub build?

We build custom dashboards from your firm's own data (utilization rates, project profitability, pipeline metrics) or from public data sources. Our own platform runs 7 live dashboards covering AEC salaries, material prices, construction employment, building permits, federal infrastructure spending, bridge conditions, and site risk -- all validated against federal source data. We deliver in Notion, Airtable, Google Data Studio, or as a standalone web application.

Services & Pricing

Five ways to work together

Engagements are scoped to your actual situation — not a pre-packaged software subscription.

Entry Point

Technology Assessment

A clear-eyed assessment of where your firm stands with AI, and where you should go next. No vendor upsell. No jargon. Just an honest written report with specific recommendations from the AEC Hub catalog.

$750 flat
What you get
  • 90-minute discovery call — your workflows, pain points, current stack
  • Written audit report: gaps, redundancies, and 3–5 specific tool recommendations
  • Implementation priority matrix ranked by impact vs. effort
  • One async follow-up (email/Loom) within 2 weeks
  • Assessment fee credits 100% toward any deeper engagement
Best for
Small-to-mid AEC firmsFirms evaluating AI for the first timeLeaders who want an outside opinion before committing budget
Project Engagement

AEC Tech Advisory Sprint

A focused 3–4 week engagement to build a decision-ready AI or technology strategy. You leave with a documented roadmap your team can actually execute — not a slide deck full of buzzwords.

$3,500–$6,500
What you get
  • Current-state workflow analysis across target project phases
  • Tool selection matrix: shortlisted options evaluated against your criteria
  • AI implementation roadmap with 90-day quick wins + 12-month vision
  • Build vs. buy recommendation with rationale
  • ROI projection framework using your firm's actual numbers
  • Two live working sessions + async support throughout
Best for
Firms ready to move beyond pilotsLeadership teams justifying AI investment internallyFirms evaluating multiple competing tools
Ongoing Retainer

Fractional Data & AI Lead

Ongoing strategic support for firms that need someone thinking about data and technology — but can't hire a full-time Chief Data Officer. Expert-level thinking without the overhead.

From $3,500/mo
What you get
  • Monthly strategy sessions (2–4 hrs/month) with async availability
  • Ongoing tool vetting as new AEC products launch
  • Help translating your firm's data into actionable dashboards and reports
  • Input on RFP decisions, vendor evaluations, and procurement conversations
  • Direct access (no account manager layer) via email, Loom, or Slack
Best for
Firms with internal IT but no data strategyGrowing studios with evolving tech needsPrincipals who want a trusted second opinion, consistently
Data & Research

AEC Market Intelligence & Custom Dashboards

Custom data research, market analysis, or interactive dashboards built from your firm's own project and operational data. Turn the information you already have into something your leadership can actually use.

From $2,500
What you get
  • Custom market research: sector trends, regional AEC activity, tool adoption benchmarks
  • Internal data analysis: utilization rates, project profitability, pipeline metrics
  • Interactive dashboards your team can use without a data scientist on staff
  • AI-assisted synthesis of large document sets (RFPs, contracts, project specs)
  • Deliverable formats: Notion, Airtable, Google Data Studio, or PDF report
Best for
Business development teamsFirms with rich project data they're not usingLeadership teams making market-entry decisions
AEC Tech Companies & Investors

AEC GTM Intelligence & Market Research

Purpose-built go-to-market research for AEC technology companies and investors. We map the full distribution landscape — conferences, communities, influencers, trade associations, directories, and AEC-specific VCs — so your team can focus on outreach, not list-building.

From $1,500
What you get
  • Conference calendar: AEC events, dates, ICPs, and attendance profiles
  • Community map: LinkedIn groups, Facebook groups, Discord, Reddit, WhatsApp — segmented by role and tool
  • Influencer directory: podcasts, YouTube channels, blogs, and newsletters (Bricks & Bytes, aec+tech, AI in AEC, and more)
  • Trade association index: AIA, SMACNA, ASHRAE, MECA, and 30+ others mapped to ICP and decision authority
  • Directory & list intelligence: ENR Top 400, BD+C Giants, and other key industry rankings
  • AEC + ConTech VC landscape: active investors, portfolio focus, and deal stage preferences
  • Segmented outreach lists by role, firm type, and geography — ready to import into your CRM
Best for
AEC tech startups preparing a GTM motionVCs conducting AEC market due diligenceEstablished vendors entering new AEC segments
Recent Work

What this looks like in practice

Examples from recent projects — across custom AI tooling, data research, and implementation strategy.

Specialty Retail / Small BusinessAI Implementation

Custom AI Customer Service Agent for a Local Woodworking Studio

A San Francisco woodworking shop was evaluating off-the-shelf customer service chatbots running $79–$165/month — tools that weren't purpose-built for their business and required ongoing SaaS subscriptions. Our team designed and built a custom AI agent integrated with their website and Gmail, using the Anthropic API with a FastAPI backend. The agent handles customer inquiries, appointment context from their scheduling system, and common questions about services and lead times — all trained on the shop's actual voice and offerings. The result: a purpose-built solution for roughly $5–20/month in API costs, with full ownership of the tool and no vendor dependency.

~$1,740/yr
Annual savings vs. commercial alternatives
100%
Custom to their voice, workflows, and data
$0
Vendor lock-in — they own the code
AEC Technology / Design IntelligenceAI Product Strategy

AI-Powered Detail Management Platform — AEC Software Studio

Partnered with an early-stage AEC software company building an AI-powered architectural detail management platform. The core problem: architecture firms were losing institutional knowledge when project teams turned over, and spending hours re-researching details they'd already solved. We contributed to product strategy and ICP positioning — helping the team articulate why 'reduce research time by 80%' is the right lead metric, and how to sequence onboarding to demonstrate value before asking for firm-wide adoption. The platform now serves architects, interior designers, and engineering firms as a searchable knowledge repository with AI-enabled design intelligence.

80%
Research time reduction — core product claim
3 ICPs
Architects, ID firms, engineering teams
1 metric
Time-to-value as the positioning anchor
AEC Industry IntelligenceData Engineering + Live Dashboards

AEC Hub Data Intelligence Platform

Built and maintain 7 live data dashboards pulling from BLS, FRED, Census Bureau, FHWA, and USAspending.gov — covering construction employment, material prices, building permits, bridge conditions, federal infrastructure spending, site risk, and AEC salaries across 44 occupations and 393 metro areas. Each dashboard is validated against source data, updated automatically, and built to serve real decisions — not just display numbers. The platform now attracts AEC professionals, researchers, and firms using it as a primary reference for market intelligence.

7
Live data dashboards
12,393
Salary records across 44 roles & 393 metros
6
Federal and public data sources integrated
How it works

Simple process, clear output

No lengthy discovery questionnaires. No six-week onboarding. Here's what working together actually looks like.

01
Quick intro call (30 min, no charge)

We talk about your firm's situation, what's working, what isn't, and where technology or data is either a gap or an opportunity. We'll tell you honestly if we're the right fit or point you toward a better resource.

02
Scoping & proposal (3–5 days)

We'll send a simple scope document outlining the engagement, timeline, deliverables, and price. No bloated SOWs. If it needs adjusting, we adjust.

03
The work

Depending on the service, this is 1–4 weeks of focused collaboration. You'll hear from us regularly. Deliverables land on schedule. If anything shifts, we flag it early.

04
Handoff & follow-through

You walk away with something actionable — a report, a roadmap, a dashboard, a working tool. Not a deck full of recommendations nobody implements. If you need ongoing support, retainer options are available.

About AEC Hub

The perspective behind the platform

AEC Hub was built because the industry was buried in software options with no independent guide to help evaluate them. What started as a tool discovery platform evolved into a full intelligence resource — 241+ catalogued tools, 7 live data dashboards, and now advisory services, because firms kept asking directly.

Our team brings together architecture practice, computational design, UX research, and AI product strategy. We've worked inside AEC technology companies, taught Architecture and AI at the university level, and built and shipped custom AI tools across multiple industries.

Technical depth
  • ·M.Arch, architecture + computational design
  • ·Rhino, Grasshopper, Revit, BIM
  • ·AI/ML implementation (FastAPI, Anthropic, OpenAI)
  • ·UX research (18+ mixed-methods studies)
  • ·Data engineering and dashboard design
Domain experience
  • ·Architecture practice (US + international)
  • ·AEC technology companies (design tools, BIM, AI)
  • ·Digital health and AI product strategy
  • ·Clinical trial AI and regulatory intelligence
  • ·AEC Hub: 241+ tools catalogued and evaluated

Ready to stop guessing and start deciding?

Whether you're evaluating your first AI tool, building a GTM motion for an AEC product, or trying to get more value from data you already have — the first call is free.